Whitepapers

Email Marketing Best Practices for Hotels

Email can be a powerful tool for businesses. Customers want to receive promotional emails from busi
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The Importance of Social Media for Hotels

Social media has grown to be one of the most influential tools in the marketing world over the last
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Marketing Strategies to Capture GEN Z’s Attention

A critical thing to understand about Generation Z is that they know the power of their purchases. Ge
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Utilizing Linkedin for Your Hotel Marketing Strate

LinkedIn is a familiar platform for many business owners and employees, known as a reliable place to
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Social Listening 101

Every hotelier should understand the importance of social media in terms of marketing their hotel.
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Identifying the New Traveler

Solo Travelers are hesitant to travel in groups because they’re still keeping an eye out for their s
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A strategic analysis of the Western European onlin

In Europe, the Internet is vastly used in the tourism industry and its research. Internet penetratio
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