Whitepapers

SUCCESS OF SOCIAL MEDIA at the Brand Level

It’s undeniable that hotel brands have found success in using social media to engage travelers. Some
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How to respond when travelers call out your hotel

For brands online, a public call-out is a very real possibility they may have to face. It’s importan
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HOW TO MANAGE USER-GENERATED CONTENT

When you hear “content” you may think of blogs, web page copy, or the posts you publish on social me
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How to Get the Most Out of Your Hotel Website

There are three considerations in making a website successful: gaining traffic and pageviews, provid
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Attract Last-Minute Travelers Without Paying Commi

One way to increase occupancy is to think about your last-minute travelers. Last-minute travelers ca
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WHAT MAKES A GOOD REVIEW RESPONSE WRITER?

Review responses are an important factor in shaping how travelers perceive your hotel. A review resp
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Facebook FAQ for Hoteliers

Social media continues to boom, and it’s time for you to use its resources to boost your hotel booki
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