US hotel industry overcomes headwinds to rebound from disappointing year

The U.S. hotel industry is facing no shortage of headwinds, whether it be high construction and labor costs, a tense geopolitical environment, or negative sentiment toward America. Despite all of this, U.S. performance in 2026 has been solid so far, already surpassing a tough 2025 with major events such as the FIFA World Cup and America's 250th anniversary still ahead.
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